NSM No Stress Marketing
THE PROBLEM
Marketing has to do more with less.
Lean has been the name of the game: mid-level hires vs seniors. No need for a head of marketing, just someone to run ads, right?
The impact: missed revenue, wasted spend, and months lost.
No one built a testing roadmap or critically analysed the ICP. Paid media costs have ballooned with no answers as to why. More creatives are being churned out, more blogs are being written, and too many initiatives are being started. Growth is flatlining or worse.
Your business's marketing is struggling; the 2-5 person team cannot cope. The effort is there. But let’s be honest: pointed in the wrong direction, this won't help.
Seems grim. It doesn't need to be.
That’s where I come in. I take full ownership of your strategy, challenge the status quo, start from scratch if necessary, launch it, execute it and improve it at every stage.
THE SOLUTION
Intentionally invest in your marketing by partnering with someone to get the engine humming as it should.
Marketing is moving really fast. But timeless principles still apply. You are still trying to reach people, tell good stories, distribute your content, build trust and relationships, and ultimately persuade a desired behaviour or set of actions. It's just the tools on "how" to achieve these that change.
What You Get From Me
It all starts with a strategy. If you have one, great. If not, no problem; I work with you to develop one.
Marketing Strategy
I design, build, and go live with your tailored digital plan suited to your audience, from paid media and content to social, selecting the platforms best suited to your goals.
Digital Marketing
I go beyond the silo lead generation approach by connecting sales, CRM and automation with a lead generation engine.
Lead Geneation
More than just setting up newsletters, CRM is the brain of your business. From this foundation, I help you build and execute win-back and retention strategies, including the best platform selection and setup.
CRM
I speak sales, product and customer. Knowing how to navigate critical stakeholders to bring a product to market is my secret power. I work closely as an extension of your team, digging into the weeds to establish clear positioning and messaging as the bedrock from which to go to market.
Positioning
I embed myself into your business to lead, develop and grow your internal marketing abilities and competencies for a finite period of time with the end goal of making myself redundant, leaving behind a well-oiled marketing team.
High Performance Teams
PACKAGES
In the driving seat
You hand over the keys to the car, and I make sure your marketing engine is at full throttle.
Wingman
Your business has a marketing team, but you need someone to come in and manage/develop the team.
Laser Focused
You have a specific need or challenge that needs dedicated attention.
Pay As You Go
We work together on an hourly basis, from a booking in my calendar to a longer engagement.
Just High Impact Marketing
With me, there is a way for you to access senior-level marketing expertise without the commitment and overhead of a full-time hire. Your business gains immediate access to hands-on expertise with the value of strategic oversight.
I am not looking for a ton of clients. Instead, I work with a small group of companies I believe in and have fun with.
"My experience working with Graham has been incredibly rewarding. He has consistently demonstrated dedication, creativity, and a results-oriented approach to every project."
It's Me
I started in accounting. Moved into marketing in e-commerce, and I have never looked back.
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Head of Marketing at Zando
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Head of Marketing at MasterStart
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Head of Performance Marketing at Hyperiondev
Between full-time and my contract roles, I have managed over R30M in marketing budgets across paid media, brands, partnerships, and activations. I've pivoted business positioning, built up a content engine, and became the translator between product, development and marketing.
Now I am doing what I love: bringing structure, starting the marketing engine, and positioning to startups, and scaling businesses and NGOs that are out to make a difference.
Industries I mainly operate in are Payments | Retail ecommerce | Edtech |
Faryn Davidson, CCO @MasterStart
"I had the privilege of managing Graham directly, and I can confidently say that he is an exceptional marketing leader. He possesses a keen eye for detail and a critical mindset when it comes to devising highly targeted marketing strategies."
Emma Phipps, MD @MD2MD
"Graham worked with MD2MD on various campaigns, as well as helping to simplify and overhaul our website. He really got to know the detail of our business in order to suggest the best strategies for us, while keeping everything simple and backed up with data. I couldn't recommend Graham highly enough!"
Candice Sergeant, Head of Product Marketing @Hyperiondev
I’ve worked with a few Performance Marketers before but I found Graham the easiest to work with thanks to his sense of curiosity and down to earth nature. He’s highly knowledgeable and at the same time a great teacher. An overall strong marketing professional and leader, I’d recommend Graham to any business.”
"Our arrangement provides the flexibility to scale your marketing tactics up or down based on your business's needs."
Benefiting from proven expertise at each stage